Pinterest Image Sizes (2026)

Standard Pin (The Most Common)

• **Aspect ratio**: 2:3 (vertical)
• **Dimensions**: 1000×1500 px
• **Max file size**: 20 MB
• **Format**: JPG, PNG, or WebP

Pinterest crops anything taller than 2:3 in the home feed. Going wider than 2:3 wastes screen real estate. The 2:3 ratio is non-negotiable for organic reach.

Long Pin (Old Format, Still Allowed)

• **Aspect ratio**: 1:2.1 max (e.g., 1000×2100)
• Heavier visual footprint in feed but cropped at 2:3 in some surfaces
• Use sparingly — only for long instructional content (recipes, infographics)

The 2:3 standard performs better overall. Long pins are legacy.

Idea Pin (Multi-Page)

• **Aspect ratio**: 9:16 vertical (like Instagram Stories)
• **Dimensions**: 1080×1920 px
• **Up to 20 pages** per Idea Pin
• **First page = cover**: pinned in feeds; design as a thumbnail
• **Max video length per page**: 60s
• **Audio**: optional (background music or voice-over)

Video Pin

• **Recommended**: 1080×1920 (9:16) for max engagement
• Also accepted: 1:1 (square) and 2:3 (vertical)
• **Length**: 4 sec min, 15 min max (sweet spot: 15-30 sec)
• **Cover image**: 1000×1500 (2:3) — separate upload
• **Audio**: required for cohesive feed playback

Pinterest auto-plays videos in the feed without sound — make sure the visual is meaningful without audio.

Board & Profile

• **Board cover**: 600×600 (square). Pinterest crops to circle on some surfaces.
• **Profile picture**: 165×165 minimum; upload at 1080×1080 for crispness
• **Profile cover (Pinterest Business)**: 1600×900 (16:9)

Tips for Pin Design

• **Text overlay**: 40% of pin area max. Bigger text = more shares.
• **Color**: warm tones (red, orange) get 2x repins on average.
• **Logo / branding**: bottom-right corner, small.
• **First 3 seconds (video)**: must hook — most users keep scrolling.
• **No nudity, no spam links, no plain stock photos** — Pinterest down-ranks.

FAQ